Special guest authors write on the on best-practice content marketing strategies.
Move over influencers! User-generated content (UGC) is 2021’s answer to creating an authentic and trustworthy brand image. You know those aesthetic brunch photos that are suffocating your Instagram feed every weekend? Yeah, well they’re doing more than just documenting where … Read the rest
Whether you’re a brand, influencer, or social media user, hashtags are an easy and free way to optimise your posts to reach the right audience. Other than reach, an Instagram post with at least a single hashtag sees an average … Read the rest
Social media influencer marketing is a multi-billion dollar industry.
Seems easy enough: a person posts on social media to entice consumers to purchase products. Social media users interact with the post and boost the word of mouth for the brand.… Read the rest
In 2019 have you ever thought you would be wearing a surgical mask in public? That’s 2020 – the year which will have a huge chapter in our history book. This pandemic has made us learn a lot of things … Read the rest
A Six-Step Guide to Authentic Social Media Marketing
Have we finally reached the apocalyptic demise of social media and what does this mean for marketers?
Admittedly, this conclusion seems somewhat extreme. Social media usage continues to grow and is unlikely … Read the rest
The Going Viral Framework is the culmination of 8 years of research conducted by Dr Brent Coker at the University of Melbourne. Parts of the framework have been published in various sources, with the complete framework documented in … Read the rest
Colour affects people’ judgements, decision making, perceptions, and behaviour. Yet marketers all too often ignore colour when designing content. Used the right way, the right colours can enhance engagement (through arousal). Used the wrong way – and colours can actually … Read the rest