Content Marketing

Special guest authors write on the on best-practice content marketing strategies.

Everything You Need to Know about User-Generated Content

Move over influencers! User-generated content (UGC) is 2021’s answer to creating an authentic and trustworthy brand image. You know those aesthetic brunch photos that are suffocating your Instagram feed every weekend? Yeah, well they’re doing more than just documenting where … Read the rest

How to quickly become a hashtag expert

Whether you’re a brand, influencer, or social media user, hashtags are an easy and free way to optimise your posts to reach the right audience. Other than reach, an Instagram post with at least a single hashtag sees an average … Read the rest

10 Tips to Dramatically Increase Influencer Content Engagement

10 Tips to Dramatically Increase Influencer Content Engagement

Social media influencer marketing is a multi-billion dollar industry. 

Seems easy enough: a person posts on social media to entice consumers to purchase products. Social media users interact with the post and boost the word of mouth for the brand.… Read the rest

The Best Ads of 2020! [COVID Edition]

In 2019 have you ever thought you would be wearing a surgical mask in public? That’s 2020 – the year which will have a huge chapter in our history book. This pandemic has made us learn a lot of things … Read the rest

The 3 most essential elements in Dr Coker’s Going Viral marketing framework

The Going Viral Framework is the culmination of 8 years of research conducted by Dr Brent Coker at the University of Melbourne. Parts of the framework have been published in various sources, with the complete framework documented in … Read the rest

The psychology of colour – 5 effects on human behaviour you didn’t know about

Colour affects people’ judgements, decision making, perceptions, and behaviour. Yet marketers all too often ignore colour when designing content. Used the right way, the right colours can enhance engagement (through arousal). Used the wrong way – and colours can actually … Read the rest