Digital Marketing

Influencer marketing and Digital Marketing go hand-in-hand to provide the backbone to any good Marketing Strategy. Special Guest Authors provide best practice advice on Digital Marketing practice.

How to Sell on Pinterest: 7 simple tricks

What is Pinterest?

Pinterest is a visual search and discovery platform that allows users to discover ‘ideas’ in the form of images, GIFS, or videos, and save them by pinning them into their own pinboards. Users can curate pinboards of … Read the rest

The Marketer’s Guide to BeReal

The rise of TikTok influenced the layout and focus by of both Facebook and Instagram introducing more short video ‘Reels’ to increase engagement. However, Gen Zs are NOT happy about that, and this is when BeReal started to shine. Here … Read the rest

5 consumer behaviour theories every digital marketer should know

You may have previously brushed off consumer behaviour theories, but why is it important? And even more so post-pandemic?

Consumer behaviours are changing rapidly now more than ever. Covid has disrupted consumers’ normal purchasing habits and routines, causing them to … Read the rest

How to Hack the YouTube Shorts Algorithm

The YouTube Algorithm is a force to be reckoned with by many new content creators. It is a series of complex systems that primarily promote the right content to the right people. However, there are cracks in the algorithm that … Read the rest

Create a Metaverse Marketing Strategy in 5 Easy Steps

Getting a foothold in the metaverse opens up a world of possibilities for businesses. These metaverse marketing strategies with examples can help you gain some insights into the field.

What Makes a Metaverse A Metaverse?

“Metaverse” is a term that … Read the rest

BeReal: Will they surrender to advertisers?

Advertising on the hottest new app: BeReal. Is it possible? Currently, the social media application BeReal has no advertisers. Due to the casual nature of BeReal, will businesses ever be able to promote their goods?

be real app downloading from app store on phone img

With the rising popularity of … Read the rest

Live Commerce is Coming! Here’s what you need to know…

Looking for a new way to improve your marketing strategy and grow your business? Live commerce, a completely different way of interacting with your consumers by using livestreams to promote and sell products and services online, may just be the … Read the rest

BeReal social media. Its hot, but will it last?

You have heard of Facebook, Instagram, Snapchat, Twitter and Tiktok. Now enters the next major bombshell, BeReal. The most downloaded app on the app store over the past month, as of September 2022, BeReal is changing the future of social … Read the rest

Uncovering the Metaverse

Facebook’s recent metaverse talks have created major buzz, but how will this new world change consumer behavior, and how can businesses use marketing to keep up?

The newest frontier of online creation – but what is it?

While it may … Read the rest

How to Improve Your Voice SEO

Ok Google, why isn’t my website getting traffic?
Read on to find out how to improve your Voice SEO in 4 steps.

Voice SEO involves optimising your site with keywords and keywords phrases directed towards conversational … Read the rest