Instagram Marketing

Instagram Influencer Marketing is the mainstay of influencer marketing campaigns. Learn more about creating effective Instagram Marketing campaigns, from top-performing Instagram Influencer onboarding through to strategy and creative guidance.

What You Need to Know about Instagram’s New In-app Checkout

In the wake of the coronavirus pandemic, there is no doubt that businesses are feeling the pressure to adapt to the changing landscape of what we know as retail shopping. With the temporary closure of many retail outlets and current … Read the rest

If your business Instagram ‘sucks’, you’ll have a hard time attracting users.

Here is a simple guide on how to use and grow your Instagram in the most efficiently affordable way.

Okay, so my choice of words may have been a bit harsh. Your Instagram probably doesn’t suck. Though you’re here for … Read the rest

Instagram Research (December 2019): Does having a business account lower your engagement?

Abstract: Instagram has a clear incentive to lower organic engagement rates (the number of people who see your posts) on business accounts because they want businesses to pay to reach people. In this research I tested this hypothesis. The results … Read the rest