our campaigns

influencer Marketing Management

We’re Australia’s top influencer marketing agency located in Melbourne. We match brands with the best influencers for high impact social media campaigns.

Sponsored Content

Feature your product and service in influencer created content.

Competitions and Giveaways

A great way to maximise follower engagement.

Product and Content Collabs

Our influencers are also creators – collaborate with them to co-create content and even products.

Reviews

Get your product reviewed by experts with a lot of sway in your industry.

Long Term Brand Ambassadors

Partner with best-fit influencers over the long term.

Takeovers

Increase your social media channel followers rapidly with organised influencer takeovers.

what we do

Influencer Marketing Agency

  • Influencer Discovery

    We research your market to hand pick the perfect influencers for your campaign. It’s not just the quality of influencer that matters – ultimately it’s their followers that will become your next customers.

  • Influencer Relations

    We manage all aspects of influencer marketing campaigns, including onboarding, contracts, syndication, content approvals, compliance, production, and much more.

  • Strategy and Campaign Management

    We’re experts at conceptualising and running high impact influencer campaigns from start to finish.

  • Content Marketing

    We work closely with influencers and creators to produce highly engaging and sharable content to maximise reach.

  • Hybrid Activations

    Hybrid activations are a combination of offline content production and online sharing. We’re pioneers of this advanced style of marketing.

  • Data Driven Campaigns

    Critically important for modern influencer and social marketing campaigns is the recording and analysis of data, from onboarding and vetting, to repurposing to final ROI.

our process

influencer Marketing Management

  • 01Strategy

    After a thorough needs analysis to determine KPIs and what you’re trying to achieve, we formulate a strategic plan and tactics to achieve the goals and objectives.
  • 02Sourcing

    We carefully vet and onboard the right influencers to fit your brand. This step involves a critical evaluation of content makeup, follower demographic and psychographic data, and authenticity due diligence if outreach is required.
  • 03Influencer Onboarding

    We work closely with each influencer to ensure they deliver what is expected and according to the contract. We handle all aspects of the influencer relationship, including rate negotiation, payment processing, content ownership, syndication, monitoring, and more.
  • 04Campaign Monitoring

    After the content plan goes live we go to work ensuring engagement is maximised. This may include coordinating the influencer campaign with offline coordinated brand activations, tying it in with other digital marketing initiatives, or coordinating content deployment amongst multiple influencers.
  • 05Optimisation

    It’s important to closely monitor influencer campaigns. Oftentimes we might be A/B testing content to identify the best ones to sponsor or repurpose. Other times we’re simply looking out for ways to boost engagement.
  • 06Measurement

    We track the progress and report performance of the campaign against predefined KPIs and ROI.
  • Our Process
  • icon influencer strategy
    Strategy
  • icon nfluencer sourcing
    Sourcing
  • icon influencer onboarding
    Influencer Onboarding
  • icon influencer monitoring
    Campaign Monitoring
  • icon influencer optimisation
    Optimisation
  • icon campaign measurement
    Measurement

influencer talent agency

Find the Right Influencer

At cape we’re a community of top social media marketing influencers across a broad range of verticals from food to fashion and music. We’re experts at new influencer outreach in your markets to reach your target customers and drive word-of-mouth engagement.

  • Fashion/Jewellery influencers
  • Beauty/Skincare influencers
  • Food/Beverage influencers
  • E-Commerce influencers
  • Household goods influencers
  • Personal services (finance, insurance) influencers
  • Hospitality (restaurant/travel) influencers