5 critical steps for running a successful influencer campaign in 2019

Influencer marketing campaigns can be incredibly effective. But done the wrong way and you not only waste money – you may also create negative associations towards your brand. Not only that – lots of brands nowadays are using influencers so you need to be extremely careful about how it’s managed to ensure you stand out […]

Research

Brent Cokers Going Viral Framework

The 3 most essential elements in Dr Coker’s Going Viral marketing framework

The Going Viral Framework is the culmination of 8 years…

The psychology of colour – 5 effects on human behaviour you didn’t know about

Colour affects people’ judgements, decision making, perceptions,…
Influencer Marketing

5 critical steps for running a successful influencer campaign in 2019

Influencer marketing campaigns can be incredibly effective.…

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