5 critical steps for running a successful influencer campaign in 2019

Influencer marketing campaigns can be incredibly effective. But done the wrong way and you not only waste money – you may also create negative associations towards your brand. Not only that – lots of brands nowadays are using influencers so you need to be extremely careful about how it’s managed to ensure you stand out […]

Research

Underdog Strategy

3 necessary elements for an underdog strategy

The underdog technique is a powerful method for increasing word-of-mouth…

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