We’re world experts on Viral Marketing. It’s something we’ve been researching and teaching since 2011. We specialise in high engagement video production consulting and consumer psychology. Read more about our proprietary Going Viral framework here.
A lot of thought goes into the creation of high engagement content. We specialise in social media content creation and seeding.
Brand activations shouldn’t be about getting noticed. They should be about imprinting strong, memorable and unique brand associations and earning media mentions. We are experts at creating amazing brand activations.
You can’t run a campaign without deep expertise in Digital Marketing. We’re also experts in this (Brent has a PhD in electronic commerce and has been teaching Digital Marketing at Melbourne University since 2008).
Needs Analysis/Reputation audit
We begin by conducting a through needs analysis that includes the nature and extent of brand sentiment, and precisely what you want to achieve.
Based on our needs analysis we agree on goals and objectives, and map out a plan.
We craft carefully formulated content to shape opinions, perceptions, and evoke sharing and positive word-of-mouth behaviour.
We carefully vet, activate, and onboard relevant influencers to seed our content. We handle all aspects of influencer/advertiser relationship, including rate negotiation, payment processing, content ownership, syndication, and monitoring.
We track the progress and report performance of the campaign against predefined revenue based KPIs.
From makeup artists to gamers, our influencer network is integral to seeding our carefully crafted content
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