Influencer marketing and Digital Marketing go hand-in-hand to provide the backbone to any good Marketing Strategy. Special Guest Authors provide best practice advice on Digital Marketing practice.
26th August 2021 marked the introduction of Snapchat’s next generation Scan feature which was previously launched in 2019. After 2 years of intense development and machine learning, Snapchat is finally getting a major upgrade through its strategic placement of the … Read the rest
When you think of Spotify, you think of jamming to your current favourite tracks on repeat – whether it’s at the gym, at home, or even in the car on the way to work. Except Spotify isn’t just another streaming … Read the rest
Spotify’s new feature allows advertiser links to be directly embedded into podcasts’ episode pages with visual reminders. This seemingly minor update opens up unexplored opportunities for advertisers to engage with influencers’ audiences.
It’s old news that podcasts are the next … Read the rest
From chatbots to augmented reality, more and more digital marketing agencies and organisations are taking advantage of artificial intelligence tools to create more personalised experiences for consumers and deliver higher conversion rates.
Artificial intelligence is … Read the rest
“Hey Google, where’s the nearest supermarket?”
“Hey Google, what’s a Birkin?”
Searches like these are becoming increasingly popular with Google’s integration of Artificial Intelligence (AI), and voice recognition software. Google’s introduction of new voice activated devices such as the Google … Read the rest
Have you ever tried to advertise your own business on Chinese Social Media platforms? If so, you’ll know that it’s difficult because the Chinese social media landscape is very different and new players emerge every year to feed the growing … Read the rest
Getting more views on YouTube is very possible without paid advertisements. Discover YouTube SEO, free tools and techniques to increase your video ranking that will make your YouTube channel grow!!
It is important to identify … Read the rest