We Match Brands with Influencers

who we are

Australia’s Top Influencer Marketing Agency

We match brands with Australia’s top social media influencers, to bring your brand to life online.

Influencer Marketing can be extremely powerful when done right – but misaligned matches, misunderstandings, and ineffective campaigns are common problems.

We recruit the best influencers and manage the whole process for you to ensure success.

  • Influencer outreach and recruitment
  • Brand fit and vetting assessment
  • Influencer contract management
  • IP and content rights management
  • Repurposing and syndication
  • Campaign design and production management
  • Metrics and KPI tracking

influencer outreach

Find the right influencer

We look beyond the follower count, and focus on credibility, expertise and brand fit.

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Micro influencers

Have less that 25k followers, and are often found in niche circles. They’re often highly specialised in an interest, hobby, or skill group. Very often have relatively high engagement rates.

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Great for creating brand awareness or for that extra special occasion.

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Social media stars with a large following (usually in excess of 200k followers).

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Power-middle influencers

On their way to becoming stars, and tend to have exceptional engagement rates.

Authenticity is critical to creating successful influencer campaigns. We work hard to match the right influencers to the nature of your brand and marketing goals. We understand that it is not just the influencer’s fit that matters, but more importantly their followers.

We ensure your brand is seen by the right audience, and help you to build a strong brand presence online.

  • Small business

    Small businesses looking establish an online presence quickly.

  • Established brands

    Brands with an online presence seeking a broader audience

  • Marketers

    Marketers looking to outsource influencer sourcing and management. Let us deal with your influencer strategy for you – we specialise in this.

who we help

Successful Influencer Campaigns

We’re a Melbourne based influencer marketing agency that helps brands create a powerful online presence through influencer marketing and word-of-mouth campaigns.

I’m new here

What is Influencer Marketing?

What is an influencer?

An influencer is someone on social media who has a large number of followers. There are several types of influencers, including ‘nano influencers’ with relatively small but loyal followings, through to ‘macro influencers’ with many thousands of followers. Influencers are often thought leaders or trend setters.

Is influencer marketing effective?

Influencer marketing works on word-of-mouth, which is extremely effective. Several studies have suggested that consumers trust recommendations from other consumers, people they know, and people they respect, more than they trust traditional brand messages from a brand.

Is influencer marketing the best?

It is often argued that ‘word-of-mouth’ is king, because consumers trust what other consumers say about a brand more than they trust marketing messages directory from the brand. Influencer marketing is a form of word-of-mouth marketing and can be extremely effective when used the right way.

Do I have control over what an influencer says about us?

If influencer matching is done correctly, the chosen influencer will highlight and emphasise the benefits of your product, service, or brand. We work with influencers to create compelling high engagement content to enhance perceptions of your brand, never to damage it.