Influencer campaign strategy & deployment
Influencer Marketing Agency
We focus on strategies that drive leads and sales. We specialise in high performance innovative viral and influencer marketing campaigns that stand out from the rest. We’re experts at every stage of campaign deployment, from creative strategy, influencer sourcing and onboarding, to content production, optimisation and boosting.
We’re a data-driven creative agency that creates word of mouth.
- In Progess!stay tuned
BIGO Live Aussie Push
Having 400M users worldwide, BIGO Live partnered with Wear Cape to break into Australian market
Dynata Have Your Say
Dynata is global online market research firm. They partnered with Wear Cape to drive registrations for their MyOpinions website.
Nielsen NBN Broadband Panel
Using influential online gamers, Wear Cape partnered with Nielsen and the NBN Broadband network to drive signups for their NBN Whitebox internet speed initiative.
Powerful influencer marketing campaigns require a strategic approach.
I’m new here
What is an influencer?
An influencer is someone on social media who has a large number of followers. There are several types of influencers, including ‘nano influencers’ with relatively small but loyal followings, through to ‘macro influencers’ with many thousands of followers. Influencers are often thought leaders or trend setters.
Is influencer marketing effective?
Influencer marketing works on word-of-mouth, which is extremely effective. Several studies have suggested that consumers trust recommendations from other consumers, people they know, and people they respect, more than they trust traditional brand messages from a brand.
Is influencer marketing the best?
It is often argued that ‘word-of-mouth’ is king, because consumers trust what other consumers say about a brand more than they trust marketing messages directory from the brand. Influencer marketing is a form of word-of-mouth marketing and can be extremely effective when used the right way.
Do I have control over what an influencer says about us?
If influencer matching is done correctly, the chosen influencer will highlight and emphasise the benefits of your product, service, or brand. We work with influencers to create compelling high engagement content to enhance perceptions of your brand, never to damage it.
Contact one of our Influencer Experts. We’re happy to answer any questions you have, or if you’d like to request a free consultation.
Are you a reporter?
We’re happy to chat, advise, or contribute expertise to your stories.
Are you an influencer?
Let’s connect – you might be the perfect fit for one of our upcoming campaigns.