In 2022, an increasing number of brands recognise that Twitch has become one of the new hottest platforms to reach massive audiences. The dominance of traditional social media such as Instagram, Facebook, YouTube, and Twitter means that many marketers are … Read the rest
Research, commentary, and news about influencer marketing best practice.
Influencer marketing trends you need to know about to grow brand awareness within your upcoming 2022 social media campaign.
Amongst the noise of “Social-distancing measures”, “New normal” and “Toilet paper shortages”, there is one thing for certain, businesses have learnt … Read the rest
From its inception in September 2017, TikTok has taken over the digital world as the number one social media platform to share short-form mobile videos with 2.5 million Australian users in 2021. Through TikTok’s intricate algorithms, users are presented with … Read the rest
When you think of Spotify, you think of jamming to your current favourite tracks on repeat – whether it’s at the gym, at home, or even in the car on the way to work. Except Spotify isn’t just another streaming … Read the rest
The thought of putting yourself out there for the whole world to see is daunting for most people. For the introvert, it can feel super overwhelming. Luckily, it’s actually not as tricky as you’d think… There are heaps of ways … Read the rest