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Why you need to be using TikTok to market your business

Why you need to be using TikTok to market your business

Tiktok has shown us what the future of digital marketing looks like. Businesses are capitalising on this generations’ creative and original entertainment content, as well as their willingness to spend based on viral marketing trends...
How Influencer Marketing Works on Twitch

How Influencer Marketing Works on Twitch

Implementing an influencer marketing strategy on Twitch should be considered for businesses targeting young, online consumers...
How influencer marketing capitalises on basic human desires

How influencer marketing capitalises on basic human desires

How does someone you've never met, never spoken to and never seen in real life make you trust them? Why do we believe in a person’s expression of opinion so highly, as opposed to an ad telling us something? It all comes down to trust and relationships...
Covid Influencers Who Rose to Stardom During the Pandemic.

‘Covid Influencers’ Who Rose to Stardom During the Pandemic

“Covid-influencers” are influencers who rose to fame during the covid-19 pandemic, whose target audiences were people who spent most of their time staying at home and playing with social media...
Why should your brand use Artificial Intelligence with Influencer Marketing banner

Why should your brand use Artificial Intelligence (AI) with Influencer Marketing?

AI is a game-changer in the way it is able to positively impact influencer marketing for the better. The present and future of influencer marketing is AI, and its potential is limitless...
How to Optimise Influencer Marketing for engagement and organic leads

How to Optimise Influencer Marketing for engagement and organic leads

Effective influencer marketing can drive engagement and traffic to the website and landing page of your business. 80% of Influencers are reporting higher engagement rate from their audience since COVID-19.
How to Get Views on TikTok

How to Get Views on TikTok: Examples, Tips, and Strategies to Help Maximise Your Brand’s Positive Engagement.

Unlike Instagram or Facebook which mainly show users content from accounts that they are following, TikTok utilises data to provide users with the highest trending or personalised content based on their past interactions with videos and accounts.
The Latest Instagram Updates

The Latest Instagram Updates: Updated each Month

A month-by-month report of the latest changes to Instagram as they happen. Relevant for marketers and brands who use Instagram to reach consumers. In this blog post we document updates to Instagram, especially those that may affect marketers and brands that use Instagram as part of their marketing strategy.
Why Sponsored Instagram Giveaway Contests Are Becoming So Popular

Why Sponsored Instagram Giveaway Contests Are Becoming So Popular

Instagram brand-partnership giveaways are on trend. This post explores the fascination behind social media influencer giveaways, and why they might be suited to your brand.
Banner: How video games have forged a profitable pathway into marketing

How video games have forged a profitable pathway into marketing

The last 5 years have seen an explosion within the video game industry, with over 2.6 billion active video game players worldwide. That’s 500 million more players since 2015. Marketers have been capitalising on this growing market, and with this number expected to hit 3 billion in 2023...
How to use influencer marketing in China hero

How to use influencer marketing in China

In recent years, Tiktok, Kuaishou, Livestreams and other video-sharing social networking services have rapidly emerged in China. Which brings huge business opportunities...
Best Ads 2020 – The COVID Edition

The Best Ads of 2020! [COVID Edition]

These ads have made it to the top of our list of Best Ads 2020 after rigorous research. Each of the ad though revolves around the Pandemic situation yet showcases different chapters of it beautifully and differently.
How Spotify’s In App Offers Makes It The Next Big Influencer Platform

How Spotify’s In-App Offers Makes It The Next Big Influencer Platform

Spotify’s new feature allows advertiser links to be directly embedded into podcasts’ episode pages with visual reminders. This seemingly minor update opens up unexplored opportunities for advertisers to engage with influencers’ audiences.
How is AI changing digital marketing

How is AI changing digital marketing? Five things you need to know.

From chatbots to augmented reality, more and more digital marketing agencies and organisations are taking advantage of artificial intelligence tools to create more personalised experiences for consumers and deliver higher conversion rates.
The 4 crucial considerations when choosing your perfect Instagram influencer

Voice marketing: How to optimise Google voice search for your brand

Google’s introduction of new voice activated devices such as the Google Home and Google Nest are just the beginning of a revolutionary change
Which Chinese Social Media Should Your Business Be On in 2020

Which Chinese Social Media Should Your Business Be On in 2020?

Have you ever tried to advertise your own business on Chinese…
Influencers TikTok Artificial Reality 4 Things You Must Do To Benefit From The New Frontier Of Digital Marketing

Influencers, TikTok, Artificial Reality: 4 Things You Must Do to Benefit From The New Frontier Of Digital Marketing

VR is a creatively versatile experiential and marketing tool. Here’s some brands that have really taken advantage.
4 Ways to Make Your Business Go Viral Using TikTok

4 Ways to Make Your Business Go Viral Using TikTok

These days, it can be very hard to find unique and creative…
CELEBRITY-INFLUENCERS VS MICRO-INFLUENCERS

Celebrity-influencers vs Micro-influencers.

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To pull off an effective influencer marketing campaign, you need to work with the right social media influencers.
Why Switching from TikTok to Instagram Reels is the Best Decision Creators Will Ever Make

Why Switching from TikTok to Instagram Reels is the Best Decision Creators Will Ever Make

With governments around the world looking to ban beloved app…
4 Reasons and 4 Steps to Start Marketing on Tiktok

4 Reasons and 4 Steps to Start Marketing on Tiktok

It is unarguable that Tiktok is getting more and more popular…

The 4 crucial considerations when choosing your perfect Instagram influencer

It's crucial to consider finding the right kind of Instagram influencer to promote your brand...

Surviving Gen Z’s Digital Detox

A Six-Step Guide to Authentic Social Media Marketing Have…

5 tips to optimize and grow your YouTube channel for 2021

Getting more views on YouTube is very possible without paid advertisements. Discover YouTube SEO, free tools and techniques to increase your video ranking that will make your YouTube channel grow!!
What is a CGI Influencer?

What is a CGI influencer, and are they really the future of influencer marketing?

The Covid-19 pandemic isn’t the only wave we’ll experience.…
What You Need to Know about Instagram’s New In-app Checkout

What You Need to Know about Instagram’s New In-app Checkout

In the wake of the coronavirus pandemic, there is no doubt that…
If your business Instagram sucks

If your business Instagram ‘sucks’, you’ll have a hard time attracting users.

Here is a simple guide on how to use and grow your Instagram…

What Does Influencer Marketing Look Like In 2020?

The phenomenal proliferation of digital usage in recent times…
Influencers you should follow in 2021

Influencers you Should Follow in 2021

There is no doubt that 2020 has been an unusual year, especially…
can influencers be trusted

Can Influencers Be Trusted?

Of course not all influencers can be trusted and on first impressions it is not always clear which ones are trustworthy.
running a successful influencer marketing campaign

5 critical steps for running a successful influencer campaign in 2020

Influencer marketing campaigns can be incredibly effective.…
Infleuncer Marketing Myths

8 Myths About Influencer Marketing as we move into 2020

Influencer Marketing is still a powerful way to seed great content…
How to be an influencer

How to Become an Influencer in 2020

It’s everybody’s dream job – getting paid by brands to…
Instagram Research

Instagram Research (December 2019): Does having a business account lower your engagement?

Abstract: Instagram has a clear incentive to lower organic engagement…
Voice Search and what it means for your brand

Voice Search – Knowing this one thing could save your brand

Voice search is the future, there’s no doubt about that. Perhaps…
Dr Brent Coker Going Viral Framework

The 3 most essential elements in Dr Coker’s Going Viral marketing framework

The Going Viral Framework is the culmination of 8 years…
The Psychology of Colour

The psychology of colour – 5 effects on human behaviour you didn’t know about

Colour affects people’ judgements, decision making, perceptions,…
Underdog Strategy

3 necessary elements for an underdog strategy

The underdog technique is a powerful method for increasing word-of-mouth…

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