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ALL ABOUT GUERRILLA MARKETING Banner

All About Guerrilla Marketing – with examples!

The Cape Blog

Influencers TikTok Artificial Reality 4 Things You Must Do To Benefit From The New Frontier Of Digital Marketing

Influencers, TikTok, Artificial Reality: 4 Things You Must Do to Benefit From The New Frontier Of Digital Marketing

VR is a creatively versatile experiential and marketing tool. Here’s some brands that have really taken advantage.
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Which Chinese Social Media Should Your Business Be On in 2020

Which Chinese Social Media Should Your Business Be On in 2020?

Have you ever tried to advertise your own business on Chinese…
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The 4 crucial considerations when choosing your perfect Instagram influencer

Voice marketing: How to optimise Google voice search for your brand

Google’s introduction of new voice activated devices such as the Google Home and Google Nest are just the beginning of a revolutionary change
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How is AI changing digital marketing

How is AI changing digital marketing? Five things you need to know.

From chatbots to augmented reality, more and more digital marketing agencies and organisations are taking advantage of artificial intelligence tools to create more personalised experiences for consumers and deliver higher conversion rates.
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Best Ads 2020 – The COVID Edition

The Best Ads of 2020! [COVID Edition]

These ads have made it to the top of our list of Best Ads 2020 after rigorous research. Each of the ad though revolves around the Pandemic situation yet showcases different chapters of it beautifully and differently.
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How Spotify’s In App Offers Makes It The Next Big Influencer Platform

How Spotify’s In-App Offers Makes It The Next Big Influencer Platform

Spotify’s new feature allows advertiser links to be directly embedded into podcasts’ episode pages with visual reminders. This seemingly minor update opens up unexplored opportunities for advertisers to engage with influencers’ audiences.
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Banner: How video games have forged a profitable pathway into marketing

How video games have forged a profitable pathway into marketing

The last 5 years have seen an explosion within the video game industry, with over 2.6 billion active video game players worldwide. That’s 500 million more players since 2015. Marketers have been capitalising on this growing market, and with this number expected to hit 3 billion in 2023...
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How to use influencer marketing in China hero

How to use influencer marketing in China

In recent years, Tiktok, Kuaishou, Livestreams and other video-sharing social networking services have rapidly emerged in China. Which brings huge business opportunities...
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Why Sponsored Instagram Giveaway Contests Are Becoming So Popular

Why Sponsored Instagram Giveaway Contests Are Becoming So Popular

Instagram brand-partnership giveaways are on trend. This post explores the fascination behind social media influencer giveaways, and why they might be suited to your brand.
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How to Get Views on TikTok

How to Get Views on TikTok: Examples, Tips, and Strategies to Help Maximise Your Brand’s Positive Engagement.

Unlike Instagram or Facebook which mainly show users content from accounts that they are following, TikTok utilises data to provide users with the highest trending or personalised content based on their past interactions with videos and accounts.
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How to Optimise Influencer Marketing for engagement and organic leads

How to Optimise Influencer Marketing for engagement and organic leads

Effective influencer marketing can drive engagement and traffic to the website and landing page of your business. 80% of Influencers are reporting higher engagement rate from their audience since COVID-19.
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Why should your brand use Artificial Intelligence with Influencer Marketing banner

Why should your brand use Artificial Intelligence (AI) with Influencer Marketing?

AI is a game-changer in the way it is able to positively impact influencer marketing for the better. The present and future of influencer marketing is AI, and its potential is limitless...
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